Strudel Funding Proposal

Dear Strudelers,

Now that the Strudel development team has wrapped up the new governance implementation, the fully-trustless one-way vBCH L2 bridge to BSC, and the two-way BSC-ETH bridge, it is finally time to start pushing forward with plans to grow our ecosystem and push for increased adoption. Up to this point, the Strudel development has relied on the farming allocation to the development multisig and out of pocket contributions from the development team to create the products that we enjoy today. Strudel is very much a labor of love from the people involved and the community that supports us. However, we have reached a level where we think the Strudel protocol needs to level up and grow in order to achieve its potential as a player in the wrapper protocol segment.

We are in the process of securing deals with strategic investors who will commit to lockups and supporting our ecosystem long-term as they share our strategic vision and the value of our implementation. We are also looking for advisory roles within the industry that will help position $TRDL in the market.

Fund Deployment Strategy

In order to achieve this we believe that the best course of action is to issue 250,000 $TRDL totaling 11.52% of the circulating supply for the Strudel Treasury in order to capitalize on the opportunities that are currently available to us in the market. We plan to deploy these funds in three main areas:

  • Marketing
  • Exchange listing fees
  • Liquidity incentives

Marketing

We are proposing an implementation of a crypto digital marketing funnel. We intend to implement a governance system over the expenditure of the funnel to allow the community to select the allowance of funds available each quarter for this purpose.

Additionally we are in the process of hiring a Head of Digital Marketing who will help coordinate our messaging and engage the community with content related to the Strudel protocol.

Check out the marketing funnel plans here.

Exchange Listing Fees

We are currently negotiating for centralized exchange listings which will expose the Strudel protocol to a wider audience and create a high volume trading venue for $TRDL.

Liquidity Incentives

We have recently entered into several partnerships including Cometh.io and Kitten.finance. Furthermore, there are several other protocols that are looking to incentivize Strudel token liquidity on different chains. The Strudel protocol will use a portion of the funds to incentivize new pools and use them for new strategic partnerships.

After hearing feedback for this proposal , we will proceed to submit it through vote via snapshot.

2 Likes

Hey team I support this initiative. I’d like some clarification on a few points though:

  1. Will the 250k TRDL be net new tokens minted specifically for the treasury?

  2. Can you speak more to what value/assets the potential strategic investors would be committing to lockup?

  3. While I agree that we can easily iterate and track video campaigns on Youtube & FB, it’s unclear that the proposed funnel and channels are the most effective ways to scale crypto projects (Compared to other marketing options). So maybe it makes sense to first bring in an experienced marketer and have them create the marketing strategy?

  4. Is the plan for the CEX listing to include all Strudel tokens i.e TRDL, vBTC, vBCH, oneBTC?

thanks

Hey DC

  1. They will be sent to the dao multisg, and a potion of it will be sold to key institutional investors in order to secure the funds necessary for cex listing , incentivize future pools and other things needed for developing our ecosystem.

  2. There will be significant vesting periods which will be decided through governance aswell if we manage to secure funds from institutional investors in the coming weeks.

  3. Yes i agree, we did this with the tools we had available at the moment, i am headhunting for heads of digital marketing so they can join the team full time and also reaching out to some recognized marketing agencies to hear how they can help us bring adoption and exposure in scale.

  4. yes our plan is to eventually have all strudel finance assets on centralized exchanges.

I agree with this proposal! Creating the 1:1 peg is the only way people will trade their BTC for vBTC (similar to WBTC or renBTC), and take part in this BTC transformation. And any ideas/capital devoted to that cause should be of utmost importance.

Happy to back these ideas and make them a reality.